The definition of link building refers to the process of acquiring links from other websites to your own. The more reputable websites that are linking to your website, the more Google considers your website an authority in your industry. According to Google, link building remains one of its top three ranking factors. There are different techniques for building links to your website.
A successful link building strategy is one of the most important factors of SEO ranking. A quality link from a highly respected website can lead to a significant increase in referral traffic. If many websites are linking to a page, then the importance of this page will be increased and the page will rank high. A Page with more backlinks tend to earn high position in SERPs.
Remember, you’re in this for the long haul. Patience and persistence are key when building links to any site, regardless of industry. If you’re in a low-competition industry, you may get results within 6–8 months. Consistency is everything, and while it doesn’t get easier, the results are worth it.
It’s good if you have an SEO strategy to make your website visible to Google and to the thousands of potential customers that type in relevant queries every day. So the higher you rank, the more traffic (and subsequently leads and sales) you’ll steal from them.